|
Click here to submit
your resume. We thank
everyone who submits their resume for this opportunity.
Due to the volume of resumes we receive, only those candidates
selected for interviews will be contacted. |
90128
- Marketing Manager
- Norwalk, CT
SALARY:
to
$85k
REPORTS
TO:
Marketing Director
JOB
RESPONSIBILITIES:
Help our client recapture lost
sales and profit by reducing cart abandonment by working with business
stake holders across departments, identifying business opportunities and
recommending successful solutions.
-
Launch new clients and marketing optimization campaigns:
-
Work with assigned
Account Manager to understand client goals and online marketing
requirements.
-
Develop marketing
strategy and work closely with in-house Agency to develop
acquisition creative that supports the strategy. Manage to
mandatory compliance elements.
-
Build and maintain
marketing matrix outlining testing optimization strategy and
user flow.
-
Provide instructions on
campaign set-up & testing requirements for AM Operations and IT.
-
Build consumer
communications (solicitations, emails).
-
Sign-off on campaign
development and user flow.
-
Establish strong
relationships across departments and an understanding of client
needs, the consumer experience, business requirements, testing and
operational capabilities.
-
Work with
Analytics Team to understand response/retention analysis and
financial impact.
-
Look for
efficiencies to improve speed to market for solicitation builds,
testing and rollout of winning creative.
QUALIFICATIONS:
-
Bachelors Degree.
-
5+ years Internet direct marketing experience
required; customer acquisition experience highly valued.
-
Proven on-the-job knowledge of Internet marketing
optimization (e.g. onsite, banners, email). Experience in testing to
optimize conversion.
-
Strong organizational and communication skills.
-
Able to work independently and be flexible on
projects in a fast paced environment.
-
Proven ability to juggle multiple projects while
meeting demanding deadlines, producing high quality work and
projecting a positive attitude.
-
Ability to challenge the status quo and provide
solutions, often taking a reasonable degree of risk.
RELOCATION BENEFITS:
Relocation benefits are
NOT available for this position.
|
Click here to submit
your resume. We thank
everyone who submits their resume for this opportunity.
Due to the volume of resumes we receive, only those candidates
selected for interviews will be contacted. |
|