Click here to submit your resume.  We thank everyone who submits their resume for this opportunity.
Due to the volume of resumes we receive, only those candidates selected for interviews will be contacted.

 

90128 - Marketing Manager - Norwalk, CT
 

SALARY: to $85k

REPORTS TO: Marketing Director

JOB RESPONSIBILITIES: Help our client recapture lost sales and profit by reducing cart abandonment by working with business stake holders across departments, identifying business opportunities and recommending successful solutions.

  • Launch new clients and marketing optimization campaigns:

    • Work with assigned Account Manager to understand client goals and online marketing requirements.

    • Develop marketing strategy and work closely with in-house Agency to develop acquisition creative that supports the strategy. Manage to mandatory compliance elements.

    • Build and maintain marketing matrix outlining testing optimization strategy and user flow.

    • Provide instructions on campaign set-up & testing requirements for AM Operations and IT.

    • Build consumer communications (solicitations, emails).

    • Sign-off on campaign development and user flow.

  • Establish strong relationships across departments and an understanding of client needs, the consumer experience, business requirements, testing and operational capabilities.

  • Work with Analytics Team to understand response/retention analysis and financial impact.

  • Look for efficiencies to improve speed to market for solicitation builds, testing and rollout of winning creative.

 QUALIFICATIONS:

  • Bachelors Degree.
  • 5+ years Internet direct marketing experience required; customer acquisition experience highly valued.
  • Proven on-the-job knowledge of Internet marketing optimization (e.g. onsite, banners, email). Experience in testing to optimize conversion.
  • Strong organizational and communication skills.
  • Able to work independently and be flexible on projects in a fast paced environment.
  • Proven ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.
  • Ability to challenge the status quo and provide solutions, often taking a reasonable degree of risk.

 

RELOCATION BENEFITS: Relocation benefits are NOT available for this position.  

 

Click here to submit your resume.  We thank everyone who submits their resume for this opportunity.
Due to the volume of resumes we receive, only those candidates selected for interviews will be contacted.

 


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